It is very important to know the potential of your companies market. Is there enough potential to meet your business growth? Our data scientists use econometric models and machine learning to identify the customer segments with the best growing potential. The predictions will also tell you which risks should be taken in account by focusing on these segments. Where are the most look-a-likes of your current customers? And how and when should you approach these potential customers? We rethink your communication strategy to ensure your organization creates more value for each specific target group.